Clash Royale, the game for those who know that winning is everything.
This was submitted to the Young Ones One Show student advertising competition.
As a player of Clash Royale, this one was extra special to me.
Clash Royale’s Winning is Everything Campaign speaks to win-at-all-costs people who thrive in a competitive environment and know that coming in second place just means you were the first loser. With Clash Royale, they have the chance to fight for eternal glory and belong in a place where winning IS everything.
Winning is EVERYTHING.
Strategy!
GET: win-at-all-costs strategic thinking young adults
WHO: love the thrill of victory and the agony of defeat
TO: see Clash Royale as a way to get their competitive fix
BY: telling them that Winning IS everything
Insight: In the modern world, competitive spirit can be seen as a red flag in someone's personality. Yet for true competitors, winning is absolutely everything. / Every winner dreams of their name being etched into history
